Throughout this post you will gain a deeper understanding of the skills and mindset needed to succeed in a startup, whether you are starting your own or looking to join an existing team
In any successful startup, there are four main roles. Sales, Customer Success, Operations, and Marketing. Listed below is a role summary, key skills for success, and advice from experts for all four of these areas.
You can easily scroll down to the specific section that pertains to you. However, a skill may be listed under one role type and still be beneficial for others as well. For this reason I strongly suggest taking the time to learn form all four of these areas. Regardless of what field you go into, you will need to be able to empathize with your customer’s needs, think creatively, and communicate clearly.
Sales
Role Summary
Sales is the process of two people exchanging assets to fulfill the personal needs of each party involved. Yet it’s a bit more complex than that. The customer must be the right kind of prospect. One who truly needs this product to fulfill a want, need, or personal desire. To prove beyond a shadow of a doubt that this product will indeed fulfill their area of lack requires a well planned out presentation to ensure the customer that they are making the right choice.
In short, sales is the process of building relationships.
For a deeper understanding of this role, its responsibility, and importance, check out my blog True Grit.
Key Skills For Success
Sales is 80% psychology and 20% strategy.
The psychology aspect incorporates the soft skills required to succeed. Soft skills are the personal skills you bring to the table by who you are as a person. These include your personality, drive, communication, and listening skills. Knowing how you as an individual functions, how humans as a whole function, and how to use both of these aspects to your aid, is 80% of sales.
The second part of sales is the strategy. Planning techniques, closing tactics, and follow up procedures which can all be gained through time and experience.
For a deeper understanding of what it takes to succeed in this role, check out my blog The Six Infinity Stones of Sales.
Words of Wisdom From the Experts
Nick Rundlett, a Sales professional, authentic communicator, and self-directed learner advises anyone considering this role to ask themselves,
“Do you want to be doing this?”
Anyone can benefit from the experience of being in a sales role, but the greatest key to success in sales is being self-aware. Going into this role blind will only result in you being knocked down and disappointed. Before you enter into this role you must determine that this is something you want to do and do well at.
American author, motivational speaker, and world-renowned salesman Zig Ziglar‘s advice is to recognize that you are someone who can excel in this field. Then just be yourself.
Planning techniques, closing tactics, and follow up procedures can all be gained through time and experience. However, self-image and how you go about facing a challenge as an individual is something that only you can determine and produce.
Adam Thibeault is an experienced and successful sales representative who believes in
“Put yourself out there.”
The only thing to fear is fear itself. If you allow the fear of what others will think or what might just happen keep you from trying new things, then you’ll never achieve anything in life.
For more advice from these sales experts, check out my blogs The 80% and 20% of Sales, Standing on the Shoulders of Giants, and Sales As A Way Of Life.
Customer Success
Role Summary
Customer success is the process of improving the experience of a customer by constantly seeking new ways to solve present and future problems.
Almost every time a customer contacts a company they will be working with a customer success agent. This interaction will determine how that customer views the company as a whole. This role holds the responsibility of preserving the image of a company. A customer that feels successful in their experience is what makes a successful company.
For a deeper understanding of this role, its responsibility, and importance, check out my blog Becoming an Italian Stallion of Customer Success.
Key Skills For Success
In customer success, half the battle is seeing a problem before it arises. The goal of any company is to ensure that their customers are completely satisfied with their product. By discovering possible obstacles before they become a reality, a customer can enjoy their product without the need of deal with bugs and hiccups.
For a deeper understanding of what it takes to succeed in this role, check out my blog The Road to Success.
Words of Wisdom From the Experts
Zach Martin, a digital marketing specialist advises anyone considering this role to,
“Go in there and kick A**”
This role can open doors for many different roles and opportunities. Often this will be one of the only available positions at a company, making it ideal for getting one’s foot in the door.
For more advice from Zach Martin, check out my blog The Secret Agents of Success.
Operations
Role Summary
Operations is the internal management that allows a company to function as smoothly and effectively as possible.
There are countless tasks that must be performed for a business to function as a whole.
To name just a few
- Planning – effective organization to reach highest productivity.
- Scheduling – people at the right places and time.
- Management – making sure everyone has a job and knows what to do.
- Quality Assurance – check the product, double-check, and check it again.
For a deeper understanding of this role, its responsibility, and importance, check out my blog Wizards of the Business World.
Key Skills For Success
Organizing people and work atmospheres requires one to juggle multiple projects at once while finding new ways of improving the system as a whole. In a world that is constantly changing, a love for learning is the key skill that will ensure your ability to succeed. Every task can be learned and every obstacle can be overcome, but only if you are the kind of person who believes that it can.
For a deeper understanding of what it takes to succeed in this role, check out my blog The Four Walls of Operations.
Words of Wisdom From the Experts
Vanessa Hutton is a digital campaign manager. Her advice when considering this role is to
“Get your feet wet.”
The only way you’ll know if you like this kind of work is to try it out. Find an internship opportunity, interview some people who work in this role, and do your research. Experience is the best teacher, so just go for it.
Also, keep in mind that a lot of what goes into a job is the people you work with. Having a great team and work atmosphere can make all the difference in the world. So look around, learn what works for you, then take the dive.
For more advice from Vanessa Hutton, check out my blog The Role of Operations from a Pro.
Marketing
Role Summary
Marketing is the process of getting a product in front of potential customers. By use of advertising a marketer can put your product in front of the chosen market. If the advertisements are convincing and persuading, then there is an opportunity for a sale to be made. Regardless of the form in which marketing takes, visually or verbally, the end goal is to convince the customer that their life will be significantly improved if they purchase or invest in this product.
For a deeper understanding of this role, its responsibility, and importance, check out my blog Proving the Existence of Your Product.
Key Skills For Success
Reaching out to the right customer is of utmost importance. The process of finding these customers requires a large amount of research. Who are they, where are they, and what is the best plan of action for reaching them? Without knowing the answers to these questions your advertisements will be a game of hit and miss, sending your companies money down the drain.
For a deeper understanding of what it takes to succeed in this role, check out my blog Becoming Prince Charming.
Words of Wisdom From the Experts
Yitzchak Young, an experienced and successful marketer and copywriter in growth marketing, recommends
“Understand that what you are getting into is not just promoting ideas and products. You are studying reality, people, and humanity as a whole. Understand that first”
If you go into marketing with the wrong mindset then you will become lost and confused. If you know that this is a role based on human actions and how humanity functions, then you’ll be able to go in knowing exactly what you need to look for to succeed.
Startup marketer, writer, and perpetual apprentice James Walpole‘s advice is that
“If you can do marketing in a start-up, especially one that doesn’t have a marketing department yet or not much of one, you should do so over going to a big company where your job will be specialized.”
There is a value that comes with being able to wear all the different hats in a role, especially if you want to be an entrepreneur. This will allow you to see and get to know each aspect of marketing so that you will better understand what your company will need if you start your own. It will also help you know what kind of role you would rather specialize in for the future.
In the end though, “Take on the hardest challenges you can.” The only way you can learn and improve yourself is to embrace the challenges that allow you to grow.
For more advice from these marketing experts, check out my blog Timber! and Dating Advice From The Marketing World.
Conclusion
With a deeper understanding of these four roles, you are now better equipped to succeed in your own startup experience. Remember, regardless of what field you go into, you will need to be able to empathize with your customer’s needs, think creatively, and communicate clearly.